Winning Elections

If you consider that an election is just marketing, then you would do what a marketer would do — look at who is gaining market share and copy what they are doing. Why? Because you are going after the same market, the same population of consumers. So, if McDonald’s introduces Filet-o-Fish with huge success, Burger…

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The Berllin Wall

Es gilt viele Mauern abzubauen

Were they walling people in? Or out? Both, it seems. As much as they tried to keep people in, they also tried very hard to keep western influences out. Jeans, rock’n’roll, Coca-cola, all the symbols of decadence that Americans thrust at them. The Berlin Wall sent a message. Like a giant billboard, it shouted out to us. We heard fear. We heard weakness.

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