Candidates: How Do You Decide?
We elect people to do one thing only – to make decisions.
But we never ask them the fundamental question: ”How do you make a decision?”
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Message-Making: The Biden Speech
The speech is a lesson in the tactics, large and small, that hold a message together and burn your ideas into your audience’s consciousness. Repetition. Litanies. Framing. Promoting your Values, naming the Villain, holding out a Vision.
THEIR own self-interest? Or ours?
I think people always operate in their own self-interest. Always.
And I think we rarely know what someone else sees as their own self-interest. Instead, we impose on them what we believe they should be interested in.
Results AND Resistance
What do we resist? We resist job losses. We resist wage stagnation. We resist corporate welfare. We resist corruption. We resist cruelty. We resist dictators.
We resist Republicans.
Drip. Drip. Drip.
I remember Nixon’s “enemies list” – a list of people and organizations that Nixon considered to be major political opponents. So I expect the new president – being far more paranoid and more sensitive to any criticism – to have an enemies list as well. And it would, of course, include anyone who is effective…
Winning Elections
If you consider that an election is just marketing, then you would do what a marketer would do — look at who is gaining market share and copy what they are doing. Why? Because you are going after the same market, the same population of consumers. So, if McDonald’s introduces Filet-o-Fish with huge success, Burger…
Speak to their Values
If the impeachment managers hope to win this persuasion argument, they must speak to how Republican senators can stay in power – or recover their lost power – or protect themselves from the loss of power. They need to demonstrate that the actions of the defendant threaten the ruling authority of these Republican senators.
President “Not My Fault” (Sad!)
As if on cue, a defender of the White House rushed to respond…. Yes, Benghazi. Still. Clearly, and unsurprisingly, this passionate defender missed my point (and, by doing so, reinforced my point).
Nothing that is going on now is about President Obama or Secretary Clinton. What is going on now, and in the future, is about Trump – no one else is making the decision about what we do next.
Yet he could not resist. He cannot speak unless he is attacking someone – he must always attack, always denigrate, always demean, and always cast himself as a victim of that other person’s failings.
Wings and Mainstreams
Another press report on the growing number of House Democrats who say “Impeach now”. That number is up to 63 now. Surely, the pressure is mounting on the House leadership and they will have to give in – if not now, soon!
2020’s Woke Population
“I am not sure how we parse out how much of [the result] might have been related to reaction to Clinton and how much of it is motivated by the panic so many Democratic voters seem to be expressing in their desperate search to decide which candidate will beat President Trump,” University of Wisconsin political…