Re: Fake email replies
It plays on your sense of guilt that you missed an email, that you rudely ignored an email, that the sender is really interested in helping you – when, in fact, this email is just a pretense.
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CHANNELLING Behavior : Rewards and Punishments through the Tax System
Channelling is an important element of the tax system. We have no other way of rewarding – therefore, encouraging – good behavior. And we can’t punish – therefore, discourage – bad behavior except by making it illegal, and our Constitution and other rights often prevent us from doing that.
Mars Insight, Earth Insight
Almost 50 years ago, I was transfixed as a NASA astronaut climbed down a ladder and pressed his boot into the grainy surface of the moon. A week ago, I sat transfixed as NASA guided a vehicle to a soft landing in Elysium Planitia, a “flat, boring equatorial plain” on a planet 300 million miles…
The Primacy of the People
We trust in the institution of government, a government that is, in the end, made up of all of us, all of the people, a government that creates the law by which we agree to be governed.
Wings and Mainstreams
Another press report on the growing number of House Democrats who say “Impeach now”. That number is up to 63 now. Surely, the pressure is mounting on the House leadership and they will have to give in – if not now, soon!
“You Get What You Measure”
You get what you measure. That’s another well-known truth in business organizations. When you want a particular kind of outcome (say, increased customer base for a lagging product), you require your workers to measure that outcome and report the results. The effect is that workers focus on improving their measurements – sometimes to the detriment…
Message-Making: The Biden Speech
The speech is a lesson in the tactics, large and small, that hold a message together and burn your ideas into your audience’s consciousness. Repetition. Litanies. Framing. Promoting your Values, naming the Villain, holding out a Vision.
Winning Elections
If you consider that an election is just marketing, then you would do what a marketer would do — look at who is gaining market share and copy what they are doing. Why? Because you are going after the same market, the same population of consumers. So, if McDonald’s introduces Filet-o-Fish with huge success, Burger…
The Value of a Presidential Melee
Trump emerged as the nominee through his ability to defeat 16 competitors, turning front-runners into challengers. It made him look strong, tough, smart, ruthless, powerful … presidential. Democrats should learn how to win by studying the winners.