Promises made, Promises broken

Uncertainty damages business … and people too. Too bad about the student loan forgiveness plan. I remember (in 2012) when the Bush tax cuts of 2003 were scheduled to expire. Republicans raised a hue and cry about the “uncertainty” that this cast upon our economy. Businesses didn’t know how to plan – should they expect…

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Winning Elections

If you consider that an election is just marketing, then you would do what a marketer would do — look at who is gaining market share and copy what they are doing. Why? Because you are going after the same market, the same population of consumers. So, if McDonald’s introduces Filet-o-Fish with huge success, Burger…

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