He’s been murdering people week after week, sometimes day after day, now month after month. We’re getting used to it. It’s not a big story anymore. It isn’t the headline. It isn’t the lead story. Oh, sure, at first, some folks were shocked, outraged, demanded an investigation. At first … but not now, not anymore. It’s become normal. Dog bites man. No big deal. Happens all the time. Not news.
We need to answer emotion with counter-emotion. If we don’t trigger an emotional response, our facts won’t matter because they won’t be heard.
Saturday night would have been the time to shift to a wholly-positive campaign. To inspire voters. To call them to “Yes, we can”, “We Dare to Dream”, and “We have before, we will again”.
The speech is a lesson in the tactics, large and small, that hold a message together and burn your ideas into your audience’s consciousness. Repetition. Litanies. Framing. Promoting your Values, naming the Villain, holding out a Vision.
It plays on your sense of guilt that you missed an email, that you rudely ignored an email, that the sender is really interested in helping you – when, in fact, this email is just a pretense.
I think people always operate in their own self-interest. Always.
And I think we rarely know what someone else sees as their own self-interest. Instead, we impose on them what we believe they should be interested in.
Into this world came this song. It certainly wasn’t on the radio, but I had bought the album – my second Dylan album – and listened to it, late at night, in the living room, on the hi-fi console, with my headphones on, in stereo.
When I first heard it, it was just “the next track” on the album. But halfway through, I stopped and moved the needle back to the beginning. I listened. Then played it again. And again. And again.
I learned, in 5 minutes, about poverty. Farming. South Dakota. Pain. Helplessness. Desperation. Terror. Loss.
You get what you measure. That’s another well-known truth in business organizations. When you want a particular kind of outcome (say, increased customer base for a lagging product), you require your workers to measure that outcome and report the results. The effect is that workers focus on improving their measurements – sometimes to the detriment…
In the wake of the most recent mass shooting – this time, in a Florida school – many commentators are noting, sadly, that tragedies like this have become the “new normal.” I disagree – tragedies like this have become “all too common“, but I reject the notion that this is “normal“, whether new or old….
Listen to what we are being told:
Fear those who cross our country’s border from Mexico – the are rapists and murderers and drug lords.
Fear those who cross our country’s border from Mexico – the are rapists and murderers and drug lords.
Fear those who cross our country’s border from Mexico – they are rapists and murderers and drug lords.
Fear those who run from brutality and death in Syria – they are terrorists who hate our freedom.