For most people, democracy only exists on election day. And for many people, the vote itself was lost long ago. For them, democracy has no place in their lives. They feel that their vote and their voice already don’t matter.
For them, losing democracy isn’t something to worry about
If you consider that an election is just marketing, then you would do what a marketer would do — look at who is gaining market share and copy what they are doing. Why? Because you are going after the same market, the same population of consumers. So, if McDonald’s introduces Filet-o-Fish with huge success, Burger…