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Elections Good Government Words

Message-Making: The Biden Speech

The speech is a lesson in the tactics, large and small, that hold a message together and burn your ideas into your audience’s consciousness. Repetition. Litanies. Framing. Promoting your Values, naming the Villain, holding out a Vision.

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Good Government

We Persist

We are now being tested, testing whether that nation, or any nation so conceived and so dedicated, can long endure. What progress we have won seems to be slipping away, not by the natural forces of time and change, but by the sinister forces of greed and wealth and power and deceit. Like our predecessors whose radical ideas have gone before, we must persist.